Brendon Payne
Century 21 The Harrelson Group
843-222-5771
brendonpayne@c21harrelson.com
Don't get locked into a contract you can't get out of Commission Plans From 2%-6% Depending on who finds the buyer you could pay as little as 2%. If you hire me you have an entire team of professionals working for you, not a single agent.
Don't Trust Me........Trust My Past Clients:
https://www.zillow.com/profile/Brendon-Payne/#reviewsIf you're considering the sale of your property, it's important to explore all options and figure out the best plan for you, your time frame to sell, and what will affect your bottom line the most. I've designed this page as a resource for those owners who are trying to sell on their own. The concepts and techniques that I share with you on this page are a snapshot into the experience I've gained by selling hundreds of properties over the years just like yours.
Because homes sell quickly when they are priced correctly and marketed aggressively, if your home doesn't sell with your marketing efforts, you'll likely be faced with the decision on whether to lower your price or get some professional marketing experience behind your sale. If you get to that point, I'd love the opportunity to show you exactly what I do to get you a return on the investment you make (commission) by hiring a Real Estate Agent.
While many agents will tell you that you can't sell on your own, don't get discouraged. The issue is not that you can't sell the home on your own, the issue is that many owners aren't willing/able to do what it takes to set up the marketing systems necessary to maximize the exposure. Watch this video where I share specifics on what needs to be done to ensure your property gets in front of THE RIGHT BUYERS.
There is a myth that exists that FSBO often fall victim to. The myth is that by saving 3% on the commission, they'll be able to sell their property quicker because they can lower their price. What seems logical can actually backfire and attract lower offers, creating long time on the market and less leverage over the buyers that are interested in your home. Watch this video where I share more details about the 3% myth and how to maximize your sales price.
If you believe at all in the laws of Economics, you probably understand that exposure creates demand, and demand is one of the biggest factors influencing the price the consumer is willing to pay for anything. Therefore, the exposure your home gets is directly related to the price that you're going to receive for your home. Exposure is more than just making sure a lot of people know it's for sale, it's about making sure the RIGHT people know it's for sale. Watch and learn how we use our previous success stories to increase the demand for our current clients in order to create more demand for our listings than our competition does for theirs.
One of the biggest advantages that we have over our competition is the pool of buyers that we've created over the last 10 years from our web assets and marketing systems. Because we've been early adopters of the technology advances in our industry we've been able to maximize the results that are marketing efforts bring. For you as the consumer, this means if you do decide that you need some help with the marketing of your property, you'll have the most effective systems in place with my team. The great thing is that we don't charge more for our services than our competition does for theirs, yet we bring significantly more to the table in terms of maximizing your chance of selling for the highest price. Watch and see how important the compound effect can be.
Ask most agents what their marketing plan is for your home, and they are going to talk to you about how many websites they put the home on, their virtual tours and 3D photos, and how much they “Advertise”......oh, and they’re also going to say your price is too high.
If this is all they are presenting to you, keep looking until you find another agent that has adjusted their marketing strategies with the way that buyers shop for homes. Today, an effective marketing plan for your home should focus on 3 critical areas.
Your Property’s Online Profile
Aggressive Target Marketing Strategies
Your Agent’s Previous Experience In Interpreting Market Data
The Agent you choose should be able to discuss multiple strategies within each to give you an advantage against the competition, and help you net the most amount of money in your pocket.
One of the most confusing points for a seller is the fact that nearly every agent they talk to claims to be #1. As you can imagine, if you slice and dice things enough, I suppose everyone can be #1 in something. As a seller you’ll need to be very clear on exactly what the stats an agent is presenting to you represent.
Many sellers are shocked to see the difference in production from one agent/office to the next. The following statistics were taken directly from the Coastal Carolina Association of Realtors 2017 Year End Stats sheet for the Top 50 Agents and Offices.
In 2017 The Top 10 Agents in the market represented 5% (1,405 transactions) of the total transactions
In 2017 The average # of sales for the top 10 agents was 140
In 2017 The #50 Agent in the market sold less fewer than 65 properties.
In 2017 there were HUNDREDS of agents in the market that sold fewer than 1 property per month.
In 2017 The # 1 Individual Office (C21 The Harrelson Group) Helped nearly 10X the amount of families as the #50 office in the market. 1,732 transactions.
In 2017 There was only one individual office that helped more than 1,000 families buy or sell a property.
In 2017 There were only 11 individual offices that helped more than 500 families.
The # 50 Individual office had less than 200 transactions in 2017
You can see, there is a VAST difference in production from those in the Top 10 agents and Offices Vs. those that are in the #40-50 range. Now, imagine how the most productive agents and offices stack up against the rest of the choices you have, considering there are HUNDREDS of Offices and THOUSANDS of licensed agents in our market.
Bottom Line: Do your homework and make sure that you clearly understand the experience level of the agents that you’re trusting with one of your largest financial moves.
The misconception that all agents are the same has never been more costly to sellers. Just 10 years ago, an effective marketing plan was essentially having MLS access, and doing some print advertising in the local newspaper and home magazine. Fast Forward to present day and the game has changed.
As an owner you should expect to have an effective marketing plan that creates maximum exposure for your property. A powerful marketing engine not only takes time to develop, it also takes a lot of money. The individual agent today has been all but eliminated when it comes to competing with the high volume teams when it comes to being able to create the most exposure for their listings.
Considering that most individual agents in the market are selling fewer than 12 homes a year (1 per month), they are likely keeping all of the profit from the sale as personal income. It makes sense if you look at the math. Use the average sales price of our market at $200,000 and the agent gets a 3% commission which is $6,000. From the $6000 they will likely have a company split. Let’s say that’s 25% although most are lower. After split they have $4500. You will need to cover taxes, business expenses, vehicle, fuel, etc. Most agents are lucky if they’re going to take away $2500 of what is left. That means their income for LIFE on 12 deals is around $30,000. There’s nothing left to invest.
Compare that scenario to an agent/team that is selling 100+ properties. The only way they can get to that level is by re-investing in the tools that will allow them to sell more homes (leads to more return), quicker (happier clients and more referrals), and add staff (for a better client experience).
Also, over the years look at the experience gap that is created from someone selling 15-20 homes a year vs. someone selling 100+. This experience can be leveraged by sellers.
Essentially hiring a high volume team is like hiring multiple specialists to work on your home for the same cost as hiring one.
Today the individual agent has been all but eliminated when it comes to competing with high volume teams attempting to create the most exposure for their listings.