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The Grand Strand Real Estate Market

The Grand Strand area in South Carolina is a diverse and attractive real estate market that caters to families, professionals, and retirees. It's no longer just a tourist destination, but a year-round living community with something for everyone. The area boasts beautiful beaches, refreshing ocean breezes, and mild winters, making it a perfect location for active adult living. It's also an ideal destination for boating enthusiasts. 

One of the best aspects of the Grand Strand area is the variety of housing options available. National Award Winning Builders and Custom Home Builders have created luxury oceanfront homes, family-friendly neighborhoods, entry-level homes, and condos to meet the diverse needs of residents. Whether you're looking for a spacious family home a vacation retreat or your next oceanfront investment property, the Grand Strand area has plenty to offer.

Pawleys Island Homes for Sale

Grand Strand Residential Homes

Discover the perfect Beach Home along the Grand Strand with ease! Our area boasts exceptional value for Active Adult Living, 55+ Communities, and Planned Communities along the eastern seaboard. Explore a plethora of Gated Communities providing comprehensive amenities such as pools, recreational activities, and more. With top builders flocking to the Grand Strand, you'll find an array of communities spanning from the southern tip to the North Carolina Border.

For boating enthusiasts, our region is a dream come true, with the Intracoastal Waterway stretching the entire length of our market. Enjoy homes and condos directly on the water, with convenient access points for launching your boat and relishing life on the water. Golf aficionados will delight in our numerous fine communities boasting exquisite golf courses, offering breathtaking views of lush fairways from your patio or pool deck.

Additionally, we showcase splendid neighborhoods free from Homeowners Associations' governance. Experience firsthand why the Grand Strand is the ultimate destination for your Family's new Beach Home or Condo.

 

Murrells Inlet Marsh Walk

Murrells Inlet Marsh Walk

 

Pawleys Island and Murrells Inlet

Pawleys Island, perfectly nestled between the Grand Strand and Charleston, SC, epitomizes a laid-back, idyllic lifestyle. Unwind in a hammock, indulge in crabbing or fishing, or simply stroll along the sandy shores. From Beach Front Condos to Creek Homes and sprawling estates, Pawleys Island presents the ideal property for your desires in a quintessential low country Beach Town.

Murrells Inlet, also gracing Georgetown County, earns its title as the Seafood Capital of the world, boasting world-class dining and shopping experiences. With seamless access to the Atlantic Ocean, embark on a chartered boat for the day and relish in a fresh catch.

In essence, the Pawleys Island and Murrells Inlet Real Estate markets offer an unparalleled blend of natural beauty, serenity, and entertainment.

Myrtle Beach

Myrtle Beach Home for Sale on the Golf CourseWelcome to Myrtle Beach, nestled in the heart of the Grand Strand, where captivating beaches, top-rated South Carolina schools, an abundance of shopping and entertainment venues, world-class dining, and diverse investment opportunities converge. With an array of master-planned communities like Prince Creek, Forestbrook, and Carolina Forest, Myrtle Beach caters to every lifestyle. Whether you seek new constructions, condos, or luxury homes, your dream abode awaits amidst the vibrant offerings of Myrtle Beach an ideal canvas for realizing your homeownership dreams.

North Myrtle Beach

North Myrtle Beach, a gem comprising five distinct areas, each exuding its own charm and allure, invites exploration.

Starting from the southern tip, Windy Hill Beach embraces Barefoot Landing and Barefoot Resort, offering a blend of leisure and luxury. Journeying northward, Atlantic Beach unfolds, steeped in history with its roots tracing back to Gullah and Geechee settlements. Crescent Beach follows suit, showcasing quaint homes, including original 1950s beach cottages and multi-family dwellings, presenting both residential comfort and income potential.

Continuing our odyssey, Ocean Drive unveils its treasures, boasting some of the most exquisite oceanfront and second-row homes within our market. This residential haven, adorned with fewer condos, offers a serene retreat.

Finally, Cherry Grove crowns the northern end of the Grand Strand, featuring the iconic Cherry Grove channel home enclave alongside upscale communities such as Seaside Plantation, Charleston Landing, and Tidewater Plantation a testament to refined coastal living.

In essence, North Myrtle Beach beckons with its diverse tapestry of neighborhoods, each offering its own distinctive ambiance, creating an irresistible tapestry of coastal living.

North Myrtle Beach Shoreline

Grand Strand Condos

Are you looking for a home with less responsibility than a single family home requires?  Maybe you’re trying to find a good investment property that you can use for your vacation home?  Our market offers endless options within the condo/townhouse market for all tastes and budgets.  From vacation condos in the $50,000 range to luxury residential villas with unparalleled amenities, you can find exactly what you’re looking for.  Because of our popularity as a tourist destination condo owners often choose to rent their condos out when they are not using them.  Whether you decide to rent your condo yourself or use a management company, it’s worth checking into the Grand Strand as your next investment market.  

Our Agents

Our team has been selling in this market since 2007 and consistently ranks among the 3 producing teams in the market. With over $185M in sales volume we have helped our clients navigate every possible scenario during the buying and selling process.  Our experience allows our seller clients to sell for more money and our buyers to secure the best properties at the best prices.

Sellers

In this highly competitive market it’s important that you have a way to differentiate your home from the competition when you decide to sell. We are constantly reviewing and adjusting our marketing strategies to give our sellers an advantage in the exposure we create for them.  Check out our Sellers tab for more helpful information on the selling process. 

Buyers

On the flip side, we outwork our competition in order to have the best inventory available for our buyer clients.  Whether it’s a property you find on the MLS or an off-market property that we set up for you, our goal is the same.  We want to help you find the property of your dreams, and help you make great financial decisions with the purchase.  Be sure to look at our Buyer Resource page to learn more about how we can help you on your next purchase.

Ask questions....We are here to help you. If you have questions about a property on the market, call us or email us immediately.  We want to be a resource for you and hope to be the reason you make a great financial decision.

We are here to serve you.

Luxury Homes For Sale

842 Waterton Ave., Myrtle Beach image
842 Waterton Ave., Myrtle Beach $1,799,900

Welcome to an extraordinary Intracoastal Waterway estate in the prestigious gated community of Carolina Waterway Plantation. Perfectly positioned along the water, this ex...

  • 5 Beds
  • 4 Baths
  • 2618673 MLS
Courtesy of CRG Homes

Listing courtesy of Listing Agent: Charles Everham () from Listing Office: CRG Homes.

1726 Serena Dr., Myrtle Beach image
1726 Serena Dr., Myrtle Beach $1,688,000

Experience the best in coastal living with this exquisite custom-built luxury home in the highly coveted Riviera section of Golf Village in Myrtle Beach. Perfectly situat...

  • 3 Beds
  • 3 Baths
  • 2618586 MLS
Courtesy of GRANDE DUNES PROPERTIES

Listing courtesy of Listing Agent: Lindsay Jones (lindsay@grandedunesproperties.com) from Listing Office: GRANDE DUNES PROPERTIES.

5790 Friendship Ln., Myrtle Beach image
5790 Friendship Ln., Myrtle Beach $1,450,000

Introducing this truly remarkable and one of a kind property located at 5790 Friendship Ln. Myrtle Beach. This gorgeous home is located on almost 1.5 acres and is a hidde...

  • 6 Beds
  • 6 Baths
  • 2618475 MLS
Courtesy of Dunes Realty Group

Listing courtesy of Listing Agent: Austin Guyton () from Listing Office: Dunes Realty Group.

7450 Sarteano Dr., Myrtle Beach image
7450 Sarteano Dr., Myrtle Beach $1,475,000

Welcome to 7450 Sarteano Drive, where breathtaking Intracoastal Waterway views and resort-style living come together in the highly sought-after Del Webb at Grande Dunes c...

  • 4 Beds
  • 4 Baths
  • 2618449 MLS
Courtesy of Myrtle Beach Realty Group

Listing courtesy of Listing Agent: Tommy Calkins () from Listing Office: Myrtle Beach Realty Group.

896 Waterbridge Blvd., Myrtle Beach image
896 Waterbridge Blvd., Myrtle Beach $1,325,000

Luxury on the water! Welcome to 896 Waterbridge Boulevard, an exceptional custom-built waterfront estate where sophisticated design, impeccable craftsmanship, and an unri...

  • 5 Beds
  • 6 Baths
  • 2618421 MLS
Courtesy of DeFalco Realty, LLC

Listing courtesy of Listing Agent: Alayna DeFalco () from Listing Office: DeFalco Realty, LLC.

Provided courtesy of The Coastal Carolinas Association of REALTORS®. Information Deemed Reliable but Not Guaranteed. Copyright 2026 of the Coastal Carolinas Association of REALTORS® MLS. All rights reserved. Information is provided exclusively for consumers’ personal, non-commercial use, that it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.

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Discover the Grand Strand

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Just Listed Grand Strand Real Estate

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Brendon Payne Team

Century 21 The Harrelson Group
4210 River Oaks Dr., Suite 5
Myrtle Beach, SC 29579
843-903-3550

Copyright ©2025 CENTURY 21 The Harrelson Group.  CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC.  Equal Housing Opportunity.  Each office is independently owned and operated.

 

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